We are very much a family business, with my super glamorous 77-year-old Mum Iris running the accounts department and my eldest son Oscar, works in the office, stockroom and shop floor. The younger ones Sam and Monty help out on our event nights, handing out the cakes.



Emma: Director 

I set up Velvet 21 years ago and I absolutely love my business, I have such a great team of women who are a joy to work with, it’s also very much a family business. When I am not at Velvet I am kept very busy as a Mum to my 3 boys. Running helps keep me sane and going to the pub with my friends.

Iris: Management Accountant and My Mum

21 years at Velvet. I set the business up with my mum 20 years ago, now she does all our accounts and is known as Lady I by all the team. She is just wonderful, incredibly supportive and super glamourous. We all love her. She loves knitting, going to pilates, her cat and her garden.

Gemma: Buyer and Marketing Manager

12 years at Velvet. She is responsible for social media, marketing, buying alongside me and leads the team in producing the fabulous displays you see in store. She is a Velvet Super Star and literally my right hand. She loves travelling, shopping, dogs, yoga and eating and drinking (that’s why we get on so well)!!

Ella: Manager/Merchandiser

5 years at Velvet. She works very hard on the day to day running of the shop and is fantastic with all our customers. She is the tidiest person on earth and also super creative with the displays. She loves eggs, dogs, Jaeger and has a very wicked sense of humour.

Ellen: Part time Manager 

 7 years at Velvet. Ellen is now a fabulous Mumma to her little boy Noah but works with us 2 days a week. She is a ray of sunshine, gives the best hugs, tells the naughtiest jokes and has brilliant customer service skills. She loves her husband, her dog Mila, sausage rolls and her new gorgeous baby, Noah!

Helen: Stock Manager

Totalling nearly 10 years (with a break in the middle)

Thank god for Helen – the most organised person EVER, she is the reason the stock gets on to the shop floor so quickly, and woe-betide anyone who messes up her stockroom! She loves raving, anything from the 90's and adventure holidays with her husband!

Sarah: Supervisor & Personal Shopper

5 years at Velvet. She is a wonderful personal shopper, spends hours with customers. She is a gorgeous very kind French lady who looks lovely in our clothes, she does the best flower arrangements too. She loves her dog Loki, going on city breaks in Europe and drinking champagne!

Oscar: Office, Stockroom & Sales Assistant

My gorgeous18 year old son, so has by default been part of Velvet for 18 years. He started working in the  office and stockroom assiting Iris and Helen when he was 15, you will now see him on the shop floor most days maning the tills. He loves (me, hopefully) rap music, going out and eating and sleeping A LOT!

Daisy: Part time Customer Care

She originally started working with us last winter as a Christmas temp and was so amazing with all our customers we kept her on. Daisy has the most beautiful smile and the kindest nature, she does everything she can to help and you will often see her offering styling advice at the changing rooms.

Natasha: Supervisor

Has just joined the team and is fabulous with all our customers. She loves things to be neat and tidy and you will often see her tidying and organising all the clothes and displays. When she is not at Velvet she will be at the stables with her horses.

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Sam and Monty:

Aged 14 and 11, my little superstars, you will see them helping out, serving cakes and sweets at our events.

Lorna, My Sister

You will see her at all our events dishing our wine or helping customers, she looks just like me but younger!! She is Velvets biggest fan, and tells the whole world her sister owns Velvet!! She loves her husband, her beautiful kids, shopping, exercise, writing and drinking wine with me!!

Our George

Was King of the cardboard and Velvet's biggest supporter. He would of been so proud and happy to see all our amazing customers flooding back after all the lockdowns. He was a shop keeper too and I learnt so much from him.

Very much missed by all your Velvet girls xxxxxxxx