These lockdowns have taught us that our customers don’t really like shopping online with us, they like spending lots of time browsing, enjoying the store environment, getting inspiration, trying on clothes and chatting to us.

Also, as we have short stock runs, and new stock all the time, it’s hard to translate this online, very time consuming and alongside the understandable many clothing returns - as unable to try on, online is just not a Velvet thing for now.

I love being a shop keeper and that’s just what works best for Velvet financially too.

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